Black Flag DigitalOn The Fly Productions

Turn Google searches into direct bookings.

From Search to Stay is a free audit for inns, resorts and timeshares. See where you show up on Google, what’s sending guests to booking sites instead, and what fixing it is worth to you.

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Free audit, no obligation. In your inbox within one business day.

Watch: how Pacific Grove Plaza went from stock photos to direct bookings. Photography and site by On The Fly Productions.

How it works

  1. Tell us about your property

    A few details about where you are and how guests book today. It takes about two minutes.

  2. We build your audit

    Your report, built on your real Google data, arrives in your inbox within one business day.

  3. Walk through it together

    If you like what you see, book a 20-minute call and we’ll show you the first fixes. No pressure if not.

One resort’s map, today and where the work points

Every audit maps where you rank on Google from 49 spots around your property. Here’s a real one from a lakefront Lake Tahoe resort.

20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+1420+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+20+
Top 34 to 1011 to 19Not in the first 20

Today: nearly invisible

For “lakefront condo rental,” the resort sits outside Google’s top 20 at 48 of 49 spots, while single-condo listings take its guests.

What your audit shows you

A short, plain-English report built on your real Google data, not a generic checklist.

Where you show up on the map

Your position on Google Maps from 49 spots around your property, for the searches travelers actually use, and who holds the top spots instead.

What travelers are searching for

How many people a month search for stays like yours, and how many of those searches never reach your website.

How your Google listing measures up

Your listing checked against what Google rewards, so you can see where it falls short.

What fixing it could be worth

A conservative estimate of the direct bookings you could add and the booking-site commissions you could keep.

Every guest who books direct is one you don’t pay a booking site 15 to 25 percent for.

Same resort, same rooms. A website that finally sells them.

Pacific Grove Plaza is a 16-suite vacation ownership resort on the Monterey Peninsula. Its old site used stock photos of Big Sur and took bookings by phone only. We photographed the property and rebuilt the site so guests can see what they’re booking and request dates directly.

The old Pacific Grove Plaza homepage, showing a stock photo of Big Sur
Before A stock photo of Big Sur, not the property.
The new Pacific Grove Plaza site, showing photo galleries for each unit
After Every unit photographed, with dates requested right on the page.
A suite living room with a vaulted wood ceiling and spiral staircase
A private balcony with a bistro table and a view toward the ocean
A suite bedroom with ocean views through the windows

New photography of the resort by On The Fly Productions.

Black Flag Digital

Search, your Google listing and the monthly work that keeps you found. Your single point of contact.

On The Fly Productions

Professional photo and video of your property, and direct-booking websites built to show it off.

Request your free audit

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Black Flag Digital and On The Fly Productionsblackflagdigital.io
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